For users may choose to share our Services or Content with others (thanks, by the way!), we have some guidelines on how to best introduce and represent the Insights to English™ brand.
The name ‘Insights to English’ and its logo are registered trademarks. Use of our brand and Content should adhere to our Sharing Policy and the rest of our Legal Agreement.
Our company and brand should be referred to as “Insights to English” with a capital ‘I’; although the logo is stylized with a tittle (a dot) above its first letter, the company and brand should never be written as “insights to English”.
Once the full name of “Insights to English” has been introduced within a context, the organization/brand may then be referred to as “Insights” – again, always starting with a capital ‘I’ – never “ItE”, “IE”, etc.
‘Insights’ is a singular company/brand and should be treated as a singular proper noun (even though it refers to a plural common noun). The verbs that follow ‘Insights’ should reflect its singular nature, as in “Insights is” or “Insights has”. When expressing the possessive form, the title should be followed by an apostrophe, then an ‘s’, as in “Insights to English’s” or “Insights’s”.
When displaying the full logo (the speech bulb icon plus the title), all words must be in horizontal arrangement; do not stack “Insights” above “to English”, for instance. The speech bulb may either precede the title (to the left) or be set above the title. Do not alter the proportions of letters or of the speech bulb in relation to the words, but only use the proportions that Insights has provided. The logo should be set against a rectangular background.
Our logo may also be displayed as only the speech bulb logo (without the title), in which case it should not be combined with any other words. The speech bulb should be contained within a rectangle, rounded rectangle, or circle background without a border, and the icon should be positioned slightly north of center.
The base of the bulb icon and the light rays of the icon should always be the same color as each other, though the speech bubble may be a different color. Title text (when included) should be the same color as either part of the icon. Together with the background color, the icon should be presented in no more than three colors. The following color standards are listed in descending order of Insights’s preferences:
The logos (both the full logo and the speech bulb logo) may not be distorted in any way; you may not rotate, stretch/compress, flip, or otherwise alter their shape. Allow a bit of negative space around the logo, between it and any nearby elements. Do not add 3D effects (even including shadows). Do not add a border around the logo or outline any part of the icon or text. Do not obscure portions of the logo; make sure it is visible in its entirety. Do not use the logo as a part of a sentence or phrase.
The logo must be large enough to be readable within reason.
If you choose to embed one of our videos, please use the videos hosted on Vimeo instead of the ones hosted on YouTube. Insights may revise videos on Vimeo videos to improve upon them, whereas YouTube videos may feature production or teaching standards that we now consider outdated.
Wherever you share our Content online, include a link to our website. Similarly, when sharing our Content in print, list our website at the bottom of the page, along with wherever else would be relevant. If Insights has not provided you with a particular landing page, then use our homepage: https://www.insightstoenglish.com.
This Sharing Policy is part of our Legal Agreement and should therefore be read alongside our Terms of Use (which contained pertinent definitions and our Acceptable Use Policy, among other things). If you do not agree with this Legal Agreement, please refrain from using our Services. Your continued use of our Services and Content implies acceptance of our Legal Agreement.
Any user seeking to share Insights’s Content or make use of Insights’s Marks are subject to this Sharing Policy, our Acceptable Use Policy, and the rest of our Legal Agreement. If you violate these terms, then you may not use our Content in any way, and the revocable license granted to you in this Sharing Policy is immediately, and without notice, revoked by Insights to English.
Insights to English is committed to sharing our Services and Content with as many educators and learners around the world as possible. We want our resources (including, but not limited to all our videos, blog posts, printouts, visuals, encyclopedia, notes and other Content) to be used free of charge by all audiences to advance their understanding of English grammar. While we permit distribution of certain Content (subject to the specific rules of our Legal Agreement) – some freely and some only with license – remember that fundamentally you may use and distribute Insights Content only so long as you do not generate any fee or compensation, directly or indirectly, from the use of Insights Content. This policy is intended to achieve that goal, while at the same time protecting our Content and reputation from misuse or misappropriation.
You may contact Insights to obtain a license to redistribute a particular set of our Content.
If you have no such license, the Content that you can feature on your website or social media page is limited to:
If you are an educator, you may distribute Classroom Content by 1) printing it out for in-person classroom use, 2) hosting it on a LMS (learning management system) environment where no more than 150 people view it within a 6-month period, or 3) viewing it directly on our website while screen-sharing it through a video conferencing app (such as Zoom, Meet, Facetime, Skype, etc.) to no more than 60 people at a time. Classroom Content includes educational videos, printouts, slideshows, bonus notes, classroom activities (all of which can be found on our Grammar Guide pages), quizzes, and Student Project articles. To share more Content or to share with a wider audience, you’ll need to obtain a license from Insights to English.
When sharing our Content or promoting our Services, you must place in clear view a prominent notice that identifies Insights to English as the author and owner of the Content and contains a link to www.insightstoEnglish.com enabling viewers to visit the site.
While sharing our Content or featuring our Marks, you may not make any alterations except where specified, including but not limited to the following ways:
You must only use versions of the Content that Insights has provided and not create any derivative versions of or based on our Content.
Shared Insights Content must only be used for the same educational purposes for which it was created.
Our Content and Services shall not be redistributed for the sake of your financial gain or reputation, or that of any of your business partners. Unless you have our explicit permission to do otherwise, …
When sharing Video Content, you may embed a player in your website or app, but the video should still be hosted on Insights to English’s account of a video-hosting platform (like Vimeo or YouTube).
Any use or distribution of our Content must be done in compliance with whatever international, federal, state, local, or other laws that apply to you or your field.
Our Content, Services, and Marks must not be the target of or appear alongside any libel, slander, defamation, trade libel, product disparagement, harassment, invasion of privacy, tort, obscenity, indecency, and copyright or trademark infringement. Insights to English condemns such behavior. All other Prohibited Activities as listed in Insights’s Acceptable Use Policy apply to any instance of sharing.
In the event that you breech this Sharing Policy – such as, but not limited to, by sharing Content you are unlicensed to share, by sharing Content or featuring Marks in an unacceptable fashion, or through copyright or trademark infringement – or otherwise violate our Legal Agreement (which includes our Terms of Use, our Privacy Notice, and this Sharing Policy), Insights to English may revoke your access to our Services and Content and, in extreme cases, take legal action.
last updated November 1st, 2024
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